At Naissance, we are passionate about a lot of things and one of those is animal welfare. We’ve always been completely against any form of animal testing, and as part of our ongoing journey of ‘Discovering Better’ we decided that we wanted to make this official.
So, we are delighted to announce that as of the 5th September every ingredient we use in any of our products is now officially Leaping Bunny certified, which is pretty big news in our book!
The Leaping Bunny is the only globally recognised guarantee that a brand has made a genuine commitment to ending animal testing for its products and certified companies must meet rigorous criteria to gain the official cruelty free status. As part of our journey towards gaining Leaping Bunny status, we had to ensure that every single one of our suppliers across the world are also conforming to these strict criteria.
Our Product Manager Emma Jones who took on the challenge of implementing this gold star accreditation says
Many brands within the beauty industry claim to be against animal testing or describe themselves as ‘animal friendly’, yet 80 per cent of the world still allows for animals to be used for cosmetic testing.
We’re proud to be supplying you, our customers, with beautiful, natural products that have never been tested on any animal or caused any unnecessary suffering. We hope that you can join us in our journey of ‘Discovering Better’ by always using cruelty free products!
Your Naissance Team
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