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Soil Association Certification News

The question is, do you trust everything you are told? Well the chances are you are more likely to trust something that is written, than something that is said. In the same way that we are more likely to believe something that has been promised when we see physical evidence of it. It’s only human nature after all.

“The chances are that you're well versed on the importance of organic beauty and know that our skin is our body's largest organ and much of what we put on it is likely to be absorbed into our blood stream.” (Soil Association website)

Trust is a wonderful, fragile, beautiful thing. You can fly on the wings of trust, and fall into an angry raging river when it is broken. Suffice to say, it is important. Sometimes we don’t trust companies or people or big scary dogs, even though they’re nice, really. We don’t trust them because we’ve seen untrustworthiness, we’ve experienced it, and it makes us wary, it makes us question and it makes us doubt.

Big organisations make us not trust because we don’t know who they are, what they’re up to, what they stand for and what their priorities are. Is it looking after me, or is it looking after themselves? Do they even care about me, or want to care about me, or want to know there is a me?

Certification stops people from being able to tell untruths. It’s a seal that says someone who does not have a vested interest in me or my company has checked this, and they say it is good, or safe, or organic.

Without certification a company can say a product is organic when it only has a very low percentage of the ingredients are organic. There is currently no legislation to make companies get certification.

In an ever increasing marketplaces, certification is important, it helps us understand, decide and trust. It helps and encourages humans to do the right thing.

All of Naissance organic products are certified by the Soil Association and are 100% organic. You can find them here, and they include essential and carrier oils – but there will also be NEW organic products coming up very soon…

Have you had a situation where you have trusted an organisation but they have let you down? We would be interested to hear so do please let us know.

Tags: naissance, organic, organic september, standards, certification, soil association, ingredients, animal welfare


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